About us

Narrowing the gap between small vendors, their customers and the community

Ăn Hạnh Phúc is a social project applying technology to build a digital map platform that connects small vendors facing hardship with customers and the community. We want to turn scattered information into more convenient connections, so that everyone can find, choose and support people who make a living through their own labour.

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Why Ăn Hạnh Phúc exists

How it began

More than once I have come across an elderly person beside a small stall, a person with a disability making a living on the pavement, or workers earning their keep with things they make and sell themselves.

I wanted to stop and buy something, to support what they sell — but I did not know what they sold, where they usually were, or when they would be there. Sometimes their stories are shared on social media and draw a lot of attention, only to be swept away by the flood of new information.

“How many people would also like to help, but do not yet know how to find and connect with these vendors?”
The question that started Ăn Hạnh Phúc

From that restlessness, Ăn Hạnh Phúc was born, wanting to turn care into more practical action. We believe sharing does not always have to start with something big — it can simply be knowing what they sell, finding where they sell it, and choosing to buy something you need.

Solution

The Ăn Hạnh Phúc solution

Ăn Hạnh Phúc builds a digital map combined with a vendor information system, helping people easily discover small businesses and find products that fit their needs.

For vendors

  • Register to introduce themselves and their business.
  • Keep products, location and selling hours up to date.
  • Be found more easily by customers through the platform.
Register as a vendor

For users

  • Discover places to buy on the map.
  • Learn about products and about the vendors.
  • Suggest vendors you know so the community can connect with them.
Open the map

For the community

  • Help spread the stories and locations of small businesses.
  • Introduce new vendors through suggestions.
  • Build together an ever wider network connecting livelihoods.
Suggest a vendor

How the platform works

Ăn Hạnh Phúc receives information from three sources:

  1. Vendors register themselves

    They provide their own information and introduce their business.

  2. Users suggest

    Sharing information about vendors they know, helping the community find them.

  3. Administrators add

    Proactively updating vendor information to widen the data on the platform.

Information is managed and updated following the project's operating process, aiming for accuracy, transparency and respect for vendors.

Direction

What we are working towards

Vision

To become an ecosystem connecting community livelihoods, where technology helps widen economic opportunity and nurture a humane, inclusive and sustainable community.

Mission

To use technology to narrow the gap between small vendors and their customers and community.

Goals
  • Widen opportunities to reach customers.
  • Encourage responsible consumption.
  • Grow a network connecting livelihoods.

The values we pursue

  • Humane

    Respecting the dignity, stories and agency of working people.

  • Connected

    Narrowing the gap between vendors, buyers and the community.

  • Inclusive

    Widening the chance to be seen for people with little access to technology.

  • Transparent

    Keeping information clear, and respecting privacy and consent.

  • Sustainable

    Aiming for connections that keep their value over the long term.

Team

The people who started the journey

Lý Phi Lân

Founder

In charge of Technology and Product

Responsible for developing the Ăn Hạnh Phúc platform, building the website system, and researching and refining the technology solutions that serve the project.

Email Facebook

Lê Phương Nhi

Co-Founder

In charge of Communications, People and Finance

Shaping the project's image and communications, building the team, connecting the community and managing the resources that keep Ăn Hạnh Phúc running.

We believe technology does not only create new conveniences — it can also open meaningful connections in everyday life. Ăn Hạnh Phúc is the journey we chose to begin from that belief.

Thank you to those who walked with us from the very first steps

Ăn Hạnh Phúc is here today not because anyone gave a lot of money, but because people were willing to try an app that still had bugs, to give feedback while it was still ugly, to tell a friend while nobody had heard of it. The names below are the reason this map is still being drawn.

District boundaries used by the Area filter: geoBoundaries (OCHA ROAP, Government of Viet Nam, 2020), licensed CC BY 3.0 IGO.

For lunch today, visit a small vendor.

Nothing big is needed. Just change one meal.

Find vendors near you

Walk with Ăn Hạnh Phúc

Feedback

Something hard to use, wrong information, or a better idea? Every note is read by a person, and most have already become changes on this site.

Send feedback →

Partner / contact

Are you a journalist, a community group, a local authority, or do you just want to talk? Email me or message me on Facebook. I read everything.

lanlp.personal@gmail.com Facebook

Learn more

Does Ăn Hạnh Phúc sell online?

No. Ăn Hạnh Phúc helps you find and connect with vendors directly; there is no cart, payment or delivery.

Do vendors pay anything?

No. Signing up, being shown and updating are all free, now and later.

How do I get a vendor onto the map?

Use "Suggest a vendor", or the vendor can use "Vendor sign-up". Profiles are reviewed and only made public when the vendor agrees.

How is public information managed?

Only information a vendor agrees to make public is shown. Community updates are reviewed before being applied.

Can a vendor withdraw public consent?

Yes, anytime; the profile is hidden from the map right away.

Where do I report wrong information?

Each vendor page has a way to report wrong information; you can also use the Feedback page.

Where does the project get its funding?

Ăn Hạnh Phúc is non-profit: no ads, no fees for anyone, no selling of data. Server and running costs come from the founder, volunteers and donations.

What stage is the project at?

Ăn Hạnh Phúc is in a testing phase in Saigon and would love your feedback.